Promoting sustainability is a founding principle at Green Earth. Every product and service we have has a direct or indirect sustainability element. We feel privileged to be in the business of helping our customers be more environmentally friendly and minimizing their carbon imprint. By closely embedding organizational strategy and technology we help clients and communities enhance efficiencies and promote sustainability in their day to day operations. We strive to help our customers do their part by offering alternative approaches and solutions that are practical and cost effective. As part of our commitment to sustainability we follow the "triple bottom line" philosophy which measures organizational results in the light of quality of life our associates and partners, the environmental impact of our operations, and fiscal responsibility to stakeholders.

Environmentally responsible businesses of all sizes are taking steps or considering sustainable business practices. Our goal is to help inform and educate businesses by bringing sustainability into the mix of business strategy making among businesses and other organizations. We believe in the simple premise that the tools, models, means, resources, motives and ideas for building a better future lie all around us. We believe that plenty of people and organizations all over the world who are working on technology tools and strategies that will help build a better tomorrow. For example Conservation International has been working in partnership with large corporations such as McDonalds to establish sustainable fishing program; with Starbucks to establish eco-friendly coffee farming in Mexico; and with Wal-Mart to design a network of green suppliers. However, for the vast majority of small and medium enterprises, the ideas and practices with regard to sustainability are not yet in place. But this does not have to be the case.

Strategic Sustainability Consulting Services:

The challenges are daunting and calls for solutions that involve as many people, organizations and communities as possible. That is why through technology, consulting, and advocacy we're applying smart solutions to promote sustainability in all aspects of our lives. We know that a better way to do things is not just possible, it already exists. At Green Earth we help put the pieces together so that businesses, communities and individuals can make better and more informed choices. Our sustainability consulting services include the following:

Sustainability Audits and Analysis : Green Earth is in the process of designing a proprietary process platform to perform sustainability audits for organizations at a low cost. The comprehensive audit is based on the information gathered from a survey of employees, managers, IT infrastructure, office procedures and processes. The data is input into a carbon footprint calculator that is designed to account for the environmental impact of the all the organizations collective activities. From the results we are able to educate you about the carbon footprint or the annual tons of carbon emissions that the office emits and the main carbon drivers such as paper use or air travel etc. With this report you will be able to change behavior to reduce the environmental impact of the organization. We can also help benchmark your data with the industry averages so you know where you stand and what you need to do to make changes. Our plan includes an online sustainability assessment tool to help individuals and small firms complete a simple survey and instantly obtain a customized sustainability report that will have specific recommendation on how to green your organization.

Carbon Offset Planning : We are currently working on enhancing our portfolio of services to include the design, development and execution of a comprehensive sustainability strategy blueprint for SMEs and local government. One of the important features of this service is innovative and entrepreneurial approaches carbon-offset planning. Carbon offsetting is at its early stages and different firms use different measures that are complex and hard to comprehend. The solution we are working on will be localized and is easy to understand, control and measure.

Why are Sustainability Practices Important?

Economic growth and development are central to human well-being. Yet, if unchecked the side effects of economic growth can have serious impacts on the environment. A review of the estimates of carbon emission by the Conservation International is revealing.

According to Conservation International each event that we take part in has a certain level of carbon emission which is roughly = Related Flight Emissions + Related Car Travel Emissions + Related Hotel Emissions + Related Diet Emissions

Related Flight Emissions = Number of Your Guests Flying x Average Roundtrip Flight Distance x Emissions per Commercial Air Passenger Mile
Related Car Travel Emissions = {[Number of Your Guests Driving x Average Roundtrip Distance of Their Drive] / Average Fuel Economy} x Emissions per Gallon of Gasoline
Related Hotel Emissions = Number of Your Guests Staying in a Hotel x Number of Nights They Stay x Emissions per Person per Hotel Night
Related Diet Emissions = {[Duration of Your Event x Average Yearly Emissions by Meal Type] / 365} x Number of Your Guests

Average Person: The United States was responsible for roughly 7.2 billion metric tons of CO2 in 2005. Given a population of 294 million citizens at the time, and an approximate 1% emissions increase per year, that’s roughly 25 metric tons of CO2 emissions per year per person. (Your individual emissions may vary markedly from this per capita average due to your location and your personal consumption choices.)

Average Household: According to the most recent U.S. Residential Energy Survey, the residential sector accounts for roughly 20% of U.S. energy-related CO2 emissions, or an average of 5 tons CO2 per person every year.

Average Driver: According to the U.S. Dept. of Energy’s Transportation Energy Data Handbook, the U.S. transportation sector accounts for roughly 33% of U.S. energy-related CO2 emissions, with motor gasoline comprising 62%, or 5 tons per year of CO2, and buses, trucks, ships and aircraft accounting for the remaining amount.

A more detailed estimate of your carbon footprint can be obtained at

Sources of Data

Center for New American Dream’s
Department of Food and Rural Affairs, United Kingdom
U.S. Department of Energy’s Transportation Energy Data Handbook
U.S. Energy Information Administration’s Residential Energy Consumption Survey
U.S. Energy Information Administration’s Updated State-level Greenhouse Gas Emission
Coefficients for Electricity Generation
U.S. Environmental Protection Agency
U.S. Environment Protection Agency, Fuel Economy Guide Report Files
Conservation International